Our team

head shot of Michelle Hobbs

Michelle Hobbs, Partner

Michelle has over 25 years of experience creating design that inspires engagement and impact for organizations and brands in a variety of sectors. She is passionate about design’s power to enhance understanding, create value, and inspire a better collective future. She partners with teams to harness their most creative ideas and co-create their future path together. The results can take the form of a new team vision, strategic plan, prototypes for new products or services, or process improvements.

Most recently, she worked as sole consultant at New Bleu Works and within the global consulting firm ICF, facilitating innovative design thinking workshops. In these roles, she designed and facilitated online and in-person workshops for human services, energy, environmental, and transportation teams.

Prior to her facilitation work, Michelle spent two decades in corporate branding, marketing communications, and graphic design. She led an in-house creative team at VEIC and managed her own Burlington-based design studio, creating design campaigns for clients in healthcare, specialty foods, and in the non-profit sector.

She currently teaches design at Champlain College and the Community College of Vermont and is a member of the Board of Directors at Sara Holbrook Community Center.

Peter Plumeau, Partner

With over 25 years of leadership and consulting experience, Peter skillfully blends strategic foresight with empathetic leadership, guiding teams and organizations toward sustainable success. His approach is deeply rooted in understanding individual and collective needs, which he balances with insightful strategic planning. This unique combination enables Peter to navigate complex challenges while fostering a supportive and inclusive environment, driving growth and innovation.

Peter partners with leaders and teams to proactively identify options and opportunities to adapt to emerging disruptions and lead change in uncharted waters. He has provided organizational effectiveness and strategic advisory services to over 100 firms, agencies, and organizations across North America.

Before co-founding Reframe Lab, Peter was the CEO and President of EBP US, a national professional services firm that helps public and private clients make better economic decisions through a sustainability lens. During his tenure, he successfully guided the firm through both the challenges of the COVID-19 pandemic and an ownership transition. 

Peter is a certified Prosci™ Change Management Practitioner and an expert member of the Society for Evidence-Based Organizational Consulting (SEBOC). He is also an active member of the Association of Change Management Professionals, the Society for Industrial and Organizational Psychology (SIOP), the TRB Committee on Strategic Management, Vermont Businesses for Social Responsibility, and the Vermont Clean Cities Coalition.

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